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Social Media - Australia Pinball Open Championships 2025
Marketing
Digital Content Creation
Date
January 2025
Key Skills
Graphic Design, Advertising, Canva
Overview
For this project, I initiated an effective marketing plan to boost participants for the 3rd Australian Pinball Open Championship at the beginning of 2025. The aim of the marketing plan was to inform and generate hype within the Australian pinball community via Facebook and release tickets after Australia's largest tournament weekend to continue the communitie's excitement for large scale pinball events in Australia. With this newly established marketing plan, we sold out of the first release of All Access Passes to the event in less than 5 days, 5 months before the event. As a result of the success of the marketing, the event will see exponential growth in participants and competitors within 2025 compared to previous years.
Outcomes - Successfully implemented a marketing plan with positive results from high attention rate on posts and selling out tickets to the event. Developed knowledge on the target market with the need for short, informative content to attract customers. Exercised my skills and ability to make cohesive and visually aesthetic marketing graphics using Canva.
